Tuesday, September 05, 2006

Allticor Responds

Rob Zeiger, Alticor Corporate Communications Director, responded to my query about why their blog is signed obtusely by "corporate communications":

"The short answer for why we don't use personal IDs on the blog: We want to preserve the editorial "we." Most blogs are like columns, speaking for an individual; we have the need to come across like an editorial, speaking for the corporation. Having our posts parsed for personality (and personal politics, which do differ) would be both a distraction and a fishing expedition, since nearly everything we post is a consensus, not just a sound-off."

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