Kudos again to Meijer, once again.
The locally based mega retailer won a Mobile Marketing Award from Advertising Age and the Mobile Marketing Association (MMA) for its "SmartReply" program that allowed customers who opted in to receive text message alerts about increases in gas prices. The idea was that customers could buy gas before the price increase. Too bad the program was only done in Indianapolis--perhaps they'll launch it in the local area soon.
If you don't subscribe to Advertising Age, you can read about Meijer's award and other interesting mobile marketing info in a free download of their 2006 Mobile Marketing Guide.