Friday, December 22, 2006

Police Report!

Wow. The Grand Rapids Police Department has published an annual report. Good for them. Too many people still think annual reports are only issued by public corporations as a measure of accountability to stockholders. That's true. But the annual report is a major tool of public relations for all organizations--in the private, nonprofit, and public sectors. Annual reports are about both promotion and accountability. Or, to put in PR terms, annual reports help maintain mutual relationships with various publics.

The report is available online.