Saturday, December 23, 2006

WMEAC Puts PR on Top

PR pros continue to argue that public relations is a management function that should report directly to the top, provide counsel to other management, and help make decisions as opposed to merely communicating them.

So I was happy to see that the West Michigan Environmental Action Council (WMEAC) had named a former PR professional as its new executive director. Rachel Hood, a former corporate community advocate for Metro Health who also has PR agency experience, was named to head WMEAC after the board sensed a need for a shakeup. What the organization needs more than anything is a better reputation and expanded relationships with various stakeholders in the region. Sounds like PR to me.

Good for WMEAC. Good for Rachel Hood. I hope she proves to others that a PR background is a natural proving ground for the top job in a nonprofit, or business or government organization.