Diane Peasel, a Grand Valley State University public relations student, was frustrated with some issues in her new apartment and with the lack of response from management about the problems. So she put her PR skills to use.
She wrote a news release and consulted the media contact list she had done in a class last semester and shipped it out to area media. When she came to professor Tim's office, she expressed a little surprise at the rapid response. Professor Tim reminded her that "conflict" is one of the key criteria for news judgement.
You can see a video of the resulting coverage on Fox 17's Web site.