Wednesday, April 04, 2007

Will Airport Ads Fly

An overhaul of the advertising in the Gerald R. Ford International airport will be as fun to watch as the planes taking off and landing.

Interspace is an agency that specializes in airport ads, and got the contract with "GRR" last year after a bid process. They plan fewer ads but more tech, including changing, scrolling ads at various locations in the terminal.

I plan to check them out and ponder their appropriate use in other venues beyond the airport.

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