Tuesday, June 12, 2007

Bethany's Albanian Connection

Bethany Christian Services is making some hay with First Lady Laura Bush's visit to an orphanage in Bethany.

PR Specialist John VanValkenBurg's press release generated an Associated Press story that had play in a variety of area and I presume national media.

In a quote, Bethany's President William Blacquiere admirably had priorities straight in stating he hoped the visit would draw attention not to Bethany, but the needs of Albanian children. That's good restraint in the midst of national media attention. Nevertheless, I would think Bethany could extend this opportunity by using photos and interviews with the First Lady to gain attention to the broader topic of international adoption and the significant role Bethany has played in this issue for years.

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