Tuesday, June 12, 2007

IA and GE

International Aid of Spring Lake has formed a partnership with the Healthcare division of mega-corporation General Electric.

Smart move on both parts. GE is a well-run company whose CEO Jeffrey Imelt gets that corporate philanthropy and nonprofit partnerships are both noble and strategic. And for West Michigan based International Aid, the help and high profile of the relationship with GE will be significant.

I'm not sure what role the PR people played in this. But since PR is a management function that is about relationships, it would make sense for the top PR staff from both organizations to be intimately involved.

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