Kudos to Lambert Edwards and Associates for hauling in two Silver Anvils from PRSA.
LEA was the only firm in Michigan to land the prestigious awards this year, one for work for Spartan Motors and the other a campaign for Zondervan. It's the second year the LEA was alone in the state in receiving the high national recognition.
Not only is this a national feather in the West Michigan chapter's cap, it's good advocacy of the profession. As the brief in the Grand Rapids Business Journal and LEA's own news release note, the campaigns were honored not just for gathering press clippings, but actual metrics. In the case of Spartan Motors, that meant a significant increase in stock value. In the case of Zondervan, the measure was increased sales of a new product.
Congrats to LEA for the awards. And thanks for demonstrating on behalf of all of us that good PR is about tangible results, not only publicity.