It's rare that the news media does investigative stories on itself. So it's unusually exciting that MSNBC did an investigative report on how journalists--who are supposed to remain objective politically--have been secretly giving money to partisan political campaigns.
Relevant to this local blog--one of the reporters caught up in the story is Terry Judd of the Muskegon Chronicle.
Here's an excerpt from near the end of the story:
At the Muskegon Chronicle, a daily newspaper in Michigan, reporter Terry Judd gave $1,900 to the Democratic National Committee in six contributions from 2004 through 2006; and $2,000 to Kerry in March 2004. "You caught me," Judd said. "I guess I was just doing it on the side."
His editors said they're not sure there is an "on the side."
"This information makes us want to think farther and more deeply about what we encourage and discourage in reporters," said the metropolitan editor, John Stephenson. "We have always historically said, you guys can have any political beliefs you want. Just don't wear your hearts on your sleeve or your bumper.
"Truthfully, this sort of thing may be the new bumper."
And to think I've been arguing with popular PR blogger Strumpette on MyRagan. She says PR is nothing more than media relations, because we need third party credibility. I say PR is about relationships, and media relations is merely one of many tools. Credibility actually can be gained better through direct communication with our publics, IF we have a good reputation. The media does not always have the reputation to lend itself credibility. This MSNBC piece is evidence of that.