First up--a look at media coverage of state and local public affairs. A couple of interesting gems emerged from the research presented in this session:
Application to PR and West Michigan? Among other things, the psychological motivators of our publics need to be considered, and we should recognize that local and regional news sources remain vital among engaged publics. I would also add that we should not discount the cynics, but try to reach them honestly and aggresively to first get them over their cynicism and mistrust, and only then work to persuade them on the issue at hand.