Recent reports show that:
It's good PR eval to go beyond rejoicing in Web hits to determine if the Web traffic led key publics to desired behavior. In this case, there seems to be a correlation between the site and travel in Michigan. I have a few questions however:
It could be the site has been a fabulous success. It could be a coincidence with other factors.
Meannwhile, having just driven though a variety of Midwest states, I'd suggest the MEDC have lunch with MDOT. The first thing travelers to and within Michigan will notice is the poorquality of our roads compared to neighboring states. You can "brand" the first-rate natural features all you want, but if the road is reminiscent of third-world that's the reputation we'll have.