Friday, August 24, 2007

Muskegon Mention

The City of Muskegon is profiled in USA Today in an article highlighting the city's economic development efforts.

Normally, scoring an article in a national daily is a huge publicity coup. But, I have long rejected the notion that all publicity is good publicity. You have to think critically about content.

The article refers to Muskegon as a test case for economic incentives, pointing out they have tried as many as 20 tax breaks and development grant efforts. It then goes on to quote an expert that says such incentives have no long-term effect.

Meanwhile, one has to wonder what effect such descriptions and comment will have on Muskegon's reputation.

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