Monday, August 27, 2007

Power of PR

Interesting little piece of reporting by TV 8 on how Consumer's Energy works to restore power to customers after a storm.

Interesting because viewers would wonder about how power does get restored.

But it also shows the power of PR. Tim Petryga, longtime Consumers spokesperson, shows unfettered access to the process used to restore power in a thoughtful and systematic fashion. He also assures Consumers' consumers (say that 10 times fast) that they are a priority in times like this.

Because of the transparency, the TV segment is less an indictment and more a supportive explanation of what Consumers does during storm related power outages. That's good. That's the power of PR.

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