As a story in the Grand Rapids Press nicely describes, the organization--which helps battered and abused women--is working with hair stylists to identify such victims of domestic violence.
(Self disclosure--my wife, a social worker, has volunteered with the organization).
This is great for several reasons:
It reminds me of a similar campaign by the Kidney Foundation a few years ago. They had research showing a higher incidence of diabetes, high blood pressure, and kidney disease among African Americans. They also had research showing that the barber shop/stylist salons were popular social forums in the African American community. They had training for barbers and literature in barbershops to educate people about these important health issues.