Regarding my previous post, the WSJ managing editor contacted me to verify I indeed sent my comments to their discussion board. They plan to use some of it in an upcoming issue.
There were lots of other interesting comments posted about what PR really is, how much is media relations and publicity versus other tactics and relationship/reputation, etc. I encourage you to read them here and even weigh in yourself.
Public relations is the featured topic this month in the WSJ "Small Business Link" section.