Friday, December 28, 2007

Seyferth Profile Today

Thanks for all the comments on the Meijer, SST issue. I've alerted local media of my post and your comments in hopes that the real and ethical perspective of PR by area practitioners could be mentioned in a follow-up article. Unfortunately, the public could think that what SST did in this case defines PR as opposed to being a bad example of a normally ethical profession.

Meanwhile, as the Mike Meyer character "Dieter" on "Sprockets"--a Saturday Night Live sketch--might say, the irony (and the agony) is delicious! Ginnny Seyferth will be profiled in the Grand Rapids Press today as part of the paper's series on women entrepreneurs.

Hmmm. I wonder if there has been any last-minute editing.....

3 comments:

Anonymous said...

I don't know that it's unfair for the public to think this sort of behavior typifies the practice of public relations given that it's all-too-common and that PRSA will stay mum (having long ago ditched its judicial process for sanctioning members who violate the code of ethics).

Tim Penning, APR said...

It is unfair. "All too common" is not empirical or qualified. There are still countless examples of good PR practice. Market-driven and sensational journalism is "all too common," as were cases of priests abusing children, but we don't define journalism or Catholicism by these bad examples.

PRSA most certainly does not stay mum--read 'Tactics', 'Strategist,' their web site and statements on these issues when they emerge. The only reason they don't enforce the code is because membership in PRSA is voluntary, and practice is not licensed.

Ruth Tucker said...

Thank you so much for coming forward on this issue. It's bad enought when giant corporations like Meijer get involved in these kinds of shenanigans. We're all cynical enough to know that this is part of their MO. But when a PR firm does the dirty work, it's unconscionable. Seyferth is a hired gun and she is guilty. It's too bad there is no PR society that could slap her with a big fine or put her out of business. I faced a behind-the-scenes smear campaign with Calvin Seminary, and the educational watchdog organization that should have cared winked and looked the other way. I really hope the same thing doesn't happen in this case.