Saturday, January 19, 2008

Ad Fair

I think I know how I'll spend at least part of my spring break the first week of March this year.

Our local Ad Club has an ambitious and innovative idea to celebrate the ad industry in the region. I love their notion that good advertising knows no city limits--an appropriate dig at the "Madison and Vine" and other geocentric events in Gotham, perhaps.

Anyway, in case you aren't on their mailing list, here's the early notice of some cool advertising related events:

Monday, March 3: The “Advertising Goes Hollywood” night at the movies, to be held at the Wealthy Theatre, with a reception for ACWM members and guests sponsored by Hanon McKendry.

Tuesday, March 4: It’s the first annual “AD Fair Creative Crawl”, with ACWM member firms opening their doors (4-7pm suggested) displaying their workplace and work to West Michigan college students, Chamber members, invited guests, and all other interested publics. Any ACWM member company in West Michigan can participate.

Wednesday, March 5: “The Best Practices in Advertising & Design” mid-day (tentative) seminar will be co-sponsored by the Grand Rapids Area Chamber of Commerce as a service to their members, with speakers and panel provided by the ACWM.

Thursday, March 6: It’s “THE ADDYS”, where the best of our best receive awards for their outstanding creative work. This year our Big Event will be held at the Steelcase Town Hall, and be capped off by a great post party featuring special “name brand” entertainment.

Friday, March 7: “The People’s Choice Awards”. When it comes to effective advertising, it can’t happen without the media or a receptive audience. They’ll all come together during AD Fair ‘08 week, culminating in the Awards presentation on Friday.

For more on AD Fair ‘08, watch for e-mail blasts, check your mailbox, come to our February 20 luncheon program or call the ACWM at (616) 459-9196.

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