Bill McKendry of Hanon McKendry was kind enough to invite me and several local ad pros to help select finalists for the "People's Choice Awards," a part of the upcoming Ad Fair scheduled for the first week of March.
You can read the Business Review article about Ad Fair for background. Or check the site of the Ad Club of West Michigan (currently under construction) for more details as the event gets closer.
The goal of Ad Fair, and people's choice, is to celebrate and promote the creative talent here in West Michigan.
There is much to celebrate.
We perused and mused and ended up with five finalists in each of five categories: logos, print, radio, tv, and web. There's good stuff in each category.
A few months after people looked at national ads in the Super Bowl forum, they will likely be impressed to see the quality created by the West Michigan ad community.
To borrow from the Super Bowl, I'm a "patriot" about the local "giants" in advertising talent.
You will soon be able to check them out and cast a vote yourself. Remember, it's not a competition, it's a celebration. It sounds cliche, but it's true--everyone wins by displaying the variety of talent in this region.