Wednesday, February 06, 2008

The Profession and Professors

One of the reasons I started this blog was to try to bring together academic and professional perspectives on public relations.

The Public Relations Society of America works at the same goal, as evidenced by conferences that bring together professors and practitioners.

They also have a new online journal, Public Relations Journal, with scholarly articles that may be of interest to active professionals. I'd encourage you to check out the current issue. I'd be interested to hear what you practitioners think of this journal--are the articles understandable, useful, practical? Or, are they too abstract, dense? Would you be interested in reading other academic research on PR, in addition to the PR trades?

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