Tuesday, April 22, 2008

More on 'bribing' for coverage

Interesting that we've had a discussion about paying for placement in West Michigan recently, and today an international study on the subject is released.

As one commenter to this blog rightly points out, it is not so much the PR practitioner who deserves blame than the editors who demand payment. It often is a cultural issue that confounds American PR practitioners overseas. It's either pay, or get no coverage and get whipped by the competition in the press. As the study released today points out:

"A large majority of journalists and public relations practitioners around the world say it is not professional for media to accept payments from news sources in return for coverage. Nevertheless, more than one in three practitioners and one in five journalists say it is generally considered okay in their countries for national media to accept such payments. Only 60 percent say that paid-for material is always or often identified as advertising in national daily newspapers.

These findings come from a survey conducted by Dr. Katerina Tsetsura, University of Oklahoma. The research was done in partnership with five leading international professional associations: the International Public Relations Association, the International Federation of Journalists, the International Press Institute, the Global Alliance for Public Relations and Communications Management, and the Institute for Public Relations."

You can read the full report here.

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