Local PR Firm Seyferth, Spaulding and Tennyson released today a formal return to the firm's original name, Seyferth and Associates.
The name change--which coincides with the 25th anniversary of the firm founded by Ginny Seyferth--was done to keep a simple moniker on a firm that now will have four shareholders, akin to named partners at the firm.
Senior Vice President Brooke Vining, APR, and Vice President Eileen McNeil join Seyferth and Dan Spaulding. Spaulding is quoted in a release from the firm saying the change also reflects a growing diversity of PR practice specialties, including alternative energy, emerging technology and life science industries.
The release also touts a "new look" for S&A, which is shown on an overhauled Web site.
Left unanswered is what happened to Tennyson in the agency's former name (perhaps he went the way of the light brigade; no, that was Alfred Tennyson). The release makes no mention of, and the new Web site has no contact info for, a Detroit office.