Sunday, October 26, 2008

PR Service Companies

PRSA Detroit—As technology advances in the PR profession, so do the various companies that offer to help practitioners in their work. Many are incorporating bloggers into their media list, Web content in their clipping and monitoring, digital photo/video/audio in their distribution, and dashboard management metrics in their evaluation. Here’s a rundown of the companies in the exhibit hall at the conference this year:
  • Blue Sky Factory (email service provider): www.blueskyfactory.com
  • BurrellesLuce (planning, monitoring, measurement): www.burrellesluce.com
  • BusinessWire (media research, news distribution, online newsrooms): www.businesswire.com
  • Cision (formerly Bacons—research, distribution, monitoring, evaluation): www.cision.com
  • CleanPix (digitial photo and news release distribution, especially in travel industry). They publish your media in the online marketplace for journalists: www.pressuite.com
  • Critical Mention (search, track and view broadcast news): www.criticalmention.com
  • DNA 13 (software for brand and reputation management): www.dna13.com
  • eNR services (editorial calendars and opportunities): www.enr.com
  • EurekAlert (science, medicine and technology release distribution, experts database, multimedia gallery): www.eurekalert.com
  • Evolve24 (traditional and social media brand, reputation, and risk management): www.evolve24.com
  • The FeedRoom (Online video): www.feedroom.com
  • Influencing (Twitter like platform to connect PR pros with journalists and bloggers): www.influencing.com
  • iPressroom (Online newsroom): www.ipressroom.com
  • Marketwire (SEO, social media, media lists, multimedia, distribution, monitoring): www.marketwire.com
  • Medialink (TV, radio, and web distribution to mass and micro targeted audiences): www.medialink.com
  • MyPRGenie (global social media delivery platform): www.myprgenie.com
  • NAPS—North American Precis Syndicate (feature, VNR, ANR creation and distribution—often advertorial): www.naps.com
  • Newsforce (online media placement): www.newsforce.com
  • PRNewswire (distribution and measurement to journalists, investors, government, public): www.prnewswire.com
  • Radian6 (Social media monitoring): www.radian6.com
  • MyMediaInfo (media contact database, ed cals, distribution): www.mymediainfo.com
  • StatePoint Media (feature placement service): www.statepointmedia.com
  • Strauss Radio Strategies (radio media services): www.straussradio.com
  • TEK Group International (Online newsroom analysis/distribution software): www.tekgroup.com
  • TV Eyes (TV and radio monitoring): www.tveyes.com
  • Visible Technologies (Consumer social media analysis): www.visibletechnologies.com
  • VMS (monitoring of print, broadcast, online, and out-of-home media): www.vms.com
  • Vocus (PR management software, including distribution, RSS feeds, social and traditional media): www.vocus.com
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