Saul Anuzis of Michigan is running to be the new chair of the Republican National Committee. If you look at his appeal for this position, you notice the focus is as much on public relations strategy and tactics as it is on policy. In other words, Anuzis says, the party doesn't need to change its policies and platform so much as to be more effective in communicating them.
You'll see what I mean when you watch this video of Anuzis making his appeal to be chair. You can learn more by looking at his Web site.
This is all another reminder that an integral part of politics is public relations, whether people realize that or not. As I told a class yesterday, the value of PR to society is helping people make informed decisions. Regardless of your ideology, you have to agree that getting clear and consistent messages to the people is vital to any political success.