A blog about public relations and media by Tim Penning, Ph.D., APR, a professor and practitioner from Grand Rapids and West Michigan. Email ideas and suggestions to Tim Penning. RSS
Friday, January 16, 2009
PR to Warm Your Heart, and Toes...
Too often PR gets a bad name because marketing wants to send out press releases that read like an ad or brochure about a product. But here's a nice example of a West Michigan company making PR hay while it's freezing outside--i.e., they found a genuine news hook for their product line. Check it out at WZZM TV 13.