- crisp user-oriented design
- social media links (I hope Twitter and maybe a group blog on the site is coming soon)
- definition of public relations--the same way I teach my students and taught the APR prep course. This will help the chapter's local efforts to advocate for the profession (it would be good in this context to add a link the to the PRSA Code of Ethics)
- links to local media and PR firms
- a student section
I'll definitely be alerting my students to the site (as I have in the past) as another way for them to familiarize themselves with the profession and the PRSA organization.