(I found out last fall that a former journalism school classmate now works in PR for General Motors. Naturally, I asked him to speak at GVSU. Of course, it turned out to be the same day I'm addressing the West Michigan Chapter of PRSA. So hear me at noon, and then come out to Allendale for more stimulating discussion about PR.)
Thursday, March 19, in addition to speaking in one of my classes, Tom Wickham, Manager of Executive Communications at GM, will give a free presentation, open to the public.
"Auto Work or Out of Work: PR's Role in Saving an Iconic Industry"
Date: Thursday, March 19
Time: 4:30 p.m. – 6:00 p.m.
Location Kirkhof 2215/2216, GVSU Allendale Campus
Wickham will share how to survive in an environment where government leaders, the media and even consumers believe bankruptcy is the best option. As he says: "At the forefront of the battle to survive, GM's communications team is waging a 24-hour campaign to tell the GM story using social media tools as a way to engage people one on one. This is grassroots campaigning in a new age and one that could help a beleaguered industry."
For my media friends who read this blog, Wickham will be available for interviews after the event.