It's nice to be mentioned in national media. But the author seems to slightly diss GRCC when it points out that many colleges--"ranging from Grand Rapids Community College to Harvard Business School"--have a presence on YouTubeEDU. It implies that GRCC is at the low end of a scale.
However, GRCC's Derek DeVries clarifies in a well done news release about the TIME mention. He points out the GRCC is among the few institutions posting videos, and that the local CC has more content than Harvard Business School currently.
You can see that content for yourself at GRCC's YouTube EDU channel. It's another example in what I predict will be an increase in PR people providing original content directly to their publics in innovative ways using new media.