Thursday, July 09, 2009

Zondervan Nabs Car PR Man

Grand Rapids based Christian publisher Zondervan has hired Jason Vines as its new VP of Public Relations and Communications. Vines is a veteran PR man who has worked for three automakers: Nissan, Ford and Chrysler. He will oversee all of Zondervan's divisions.

I noticed the news in the Detroit Free Press.

Tops on his agenda must be to handle PR for the recently discussed release of Kate Gosselin's new book. Maybe, given issues about the public troubles of the "Jon and Kate Plus Eight" stars, he'll refocus the book to combine books and cars. "Kate Gets a V-8." 

Nah. I'll leave the creative strategy to Mr. Vines.

Meanwhile, I wonder if he'll begin by issuing an internal memo to all Zondervan divisions: "I am Vines, ye are the branches."

(A little Christian pun there...)

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