I first learned about the honor in MiBiz. The Whirlpool news release adds some more detail (although the release is not in the company's online press room).
Most impressive is that Whirlpool has stressed being a responsible corporation since before CSR was a buzz word in PR. There are still too many corporate CEOs who think CSR is costly and counter to business objectives. In fact, CSR is directly linked with reputation, which pays "dividends" in many tangible ways. The fact that the list is determined jointly by the Boston College Center for Corporate Citizenship and its Reputation Institute demonstrates the link.
This particular list is determined by measuring public perceptions of companies in terms of citizenship, governance, and workplace. You can learn more about those criteria and see the full list of the 2009 best CSR companies here.
Meanwhile, I wonder why there are not more West Michigan companies on the list. Maybe they just weren't measured in this study. I know our region's businesses have a pretty good record for CSR and sustainability.
If you are the PR director and want to know more about CSR measurement, here are a few other souces:
- CSRWire -- for news about CSR and sustainability
- Reputation Quotient (RQ) -- another way of measuring corporate reputation
- Dow Jones Sustainability Index
- Aquinas College Center for Sustainability -- and we're back to West Michigan!