Wednesday, November 04, 2009

'Smackdown' a Smashing Success

Last Thursday's Creative Smackdown was another successful event. Frank Blossom, a visiting professor in the Advertising/Public Relations major in GVSU's School of Communications and the organizer of the event, said there was record turnout this year representing 8 area colleges and universities.

Part of that record turnout may have been due to the stellar promotional work of students in Grand PR, the student-run PR firm that is part of the GVSU PRSSA group that I advise. All credit to the students on this one. (And contact them if you need some PR work that you can't handle yourself).

If you didn't take the time to go observe, you missed out on seeing some really creative work in advertising, graphic design, and web design categories. It's unfortunate that only three can win in each category, but the winners were deserving. Here they are:

Ad Finalists
1. Cody Eckert
Kendall College
Title: H1NO
2. Jenna Eisma
“Paper Necessities”
3. Michelle Kozak
Kendall College of Art and Design

Graphic Design Finalists
1. Erica McCary
School: Kendall College of Art and Design
Graphic Design
Title of work: Shangri-La Annual Report
2. Amanda Adams - a first for Baker College
Baker College Graphic Communications
Graphic design
3. John Knoerl
Graphic Design
Concert Poster
4. Chelsea Chandler
College: Grand Valley State University
Category: Graphic Design
Title of Submission: Poster

Web Design Finalists
1. Abby Peters
Central Michigan University
Web Design
Maryland Sheep and Wool Festival Email Flyer Series
2. Jeremiah Britton
College: Central Michigan University
Category: Web Design
Title of Submission: Bite of Seattle 2010 Web
3. Christa Skelton
College: Grand Valley State University
Category: Web Design
Title of Submission: GVSU American Marketing Association

It always sounds hokey to say that every participant is a winner, but that really is the consensus. As one student who did not place as a finalist told Frank Blossom:

"I want to thank you again for encouraging me to participate. I enjoyed networking with local professionals and being able to get insight into my career. Ultimately, Smackdown takes the doors down off of the biggest agencies in our area and lets us just walk right in and ask for advice. I'm assuming that doesn't happen in Chicago.”

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