Friday, February 26, 2010

West Michigan Addys 2010

The AAF West Michigan held its annual ADDY Awards event last night at the Intersection. Professionals walked away with 23 Gold and 58 Silver awards; students earned 5 Gold and 19 Silver. (I believe the U.S. leads the medal count, but the Germans and South Koreans were gaining as my deadline for this blog post approached).

Here's a recap straight from the AAF West Michigan news release:


2010 Best of Show ADDY® Award winners are:

Professional – Sales Promotion, Audio/Visual Sales Presentation: Fairly Painless Advertising for Herman Miller, Inc.

Student – Interactive Media, Online Advertising (Pop-Up/Banner/Email/Other): Elizabeth Zimmerman, Kendall College of Art and Design

Student – Print – Collateral Material, Poster: Gina Caratelli, Grand Valley State University

2010 Judges’ Choice ADDY® Award winners are:

Professional – Collateral Material, Four-color Brochure: Wolverine World Wide for Wolverine

Professional – Elements of Advertising, Photography, Campaign: Highland Group for the Grand Rapids Marathon

Professional – Public Service, Broadcast/Electronic, TV: Greenlight Marketing for Goodwill Inn

Student – Sales Promotion, Packaging: Sarah Vanderson, Kendall College of Art and Design

Entrants earning the largest number of ADDY® Awards this year are:

  • kantorwassink – 11 awards: 3 Gold and 8 Silver ADDY® Awards
  • Highland Group – 10 awards: 5 Gold and 5 Silver ADDY® Awards
  • AUXILIARY Advertising & Design – 9 awards: 3 Gold and 6 Silver ADDY® Awards
  • Fairly Painless Advertising – 8 awards: 3 Gold and 5 Silver ADDY® Awards
The release also mentions that a full list of award winners, with images and descriptions of the work, is available online. As of posting time, that list still includes previous year's winners, which is interesting to peruse for background, but not to be confused with the 2010 winners. (Apparently there is no award this year in the category of making sure the Web site has what the news release promises). But, this sort of thing happens to the best of us, and these people are certainly the best of us. I'd check back to see when the 2010 list is up--it's a great review of best practice in West Michigan for students and pros alike.


Clare said...

Thanks, Tim. A new site was scheduled to go live yesterday - should be up soon.

Clare said...

The winners list and a PDF of the winners book are live now at Thanks for your patience!

Tim Penning, APR said...

Thanks Clare. This is a nice service for professionals, and especially my students to see best practice in the industry.