Friday, March 19, 2010

Nominations Sought for Sustainability Efforts

I have long argued that public relations professionals should lead the charge on sustainability issues. Sustainability is often summarized as the "three Es" of measuring an organization's success--in terms of equity, environment, and economic indicators. That means that sustainability is consistent with Corporate Social Responsibility, mutually beneficial relationships, two-way symmetrical communication and other aspects of what is considered ethical public relations.

Well, now West Michigan PR pros have a chance to step up and show how sustainable your organization, or your clients' organizations, are.

The West Michigan Environmental Action Council (WMEAC) is accepting nominations from now til April 1 for their Second Annual Triple Top Line Awards. The awards, a play on the phrase "triple bottom line" that normally refers to the three sustainability measures, will be given in three categories: Sustainable Business Leadership, Community-Based Achievements toward Sustainability and Governments Implementing Sustainable Change.

Nomination forms are available at WMEAC's Web site.

Finalists will be announced April 8 and the winner will be determined by an online public voting process hosted by Rapid Growth. Voting will close April 15.

The winner will be announced as part of WMEAC’s 2010 Earth Week EcoAction Expo, a showcase for local non-profits and businesses with an environmental focus, at Fountain Street Church in downtown Grand Rapids on April 16th at 8 p.m. Businesses and organizations interested in exhibiting at the expo can download a booth and/or sponsorship form at

Let's see if PR can be prominently equated with sustainability this year.

1 comment:

Anonymous said...

Thanks for mentioning WMEAC's event! We really appreciate it. Hope to see you there!