Thursday, May 13, 2010

LEA Wins Bulldog for 'Bible Across America'

As if raking in 5 gold PRoof Awards and having founding partner Jeff Lambert named PR Professional of the Year at the West Michigan PRSA wasn't enough, Grand Rapids firm Lambert, Edwards, and Associates has now won the Gold PR Innovation of the Year Award from Bulldog Reporter for the "Bible Across America" campaign it did for Zondervan.

The firm was also named 2010 PRWeek "Small Agency of the Year" last month.

LE&A created and executed ‘Bible Across America,’ a 9-month nationwide mobile tour for Zondervan, the world’s leading Christian publisher, to celebrate the 30th anniversary of the New International Version (NIV) of the Bible. The tour visited more than 100 cities and 31,173 Americans contributed a handwritten verse that was published in a special edition NIV Bible.

The Bulldog Awards are the only awards program judged exclusively by journalists and bloggers. LE&A will be recognized in the Bulldog Reporter’s Daily Dog online trade journal and on June 28-29 at the Media Relations Summit 2010 in New York City.

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