Tuesday, June 08, 2010

LEA Wins Silver Anvil for 'Bible Across America'

Grand Rapids PR firm Lambert, Edwards and Associates (LE&A) won the Public Relations Society of America (PRSA) Silver Anvil for the Bible Across America campaign for Christian publisher Zondervan. The Silver Anvil Award is regarded as the “Oscar” in the public relations industry.

LE&A created and executed Bible Across America, a nine-month nationwide mobile tour for Zondervan, the world’s leading Christian publisher, to celebrate the 30th anniversary of the New International Version (NIV) of the Bible. The Bible bus tour visited more than 100 cities and 31,173 Americans contributed a handwritten verse that was published in a special edition NIV Bible.

LEA previously earned other awards for this campaign, including a PRoof Award from the West Michigan PRSA Chapter and a Gold PR Innovation Award from Bulldog Reporter.

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