WZZM TV 13 is the Gannett station in Grand Rapids.
Gannett says the "community web sites", which will include user-generated content from viewers, will be integrated with current TV station web sites and be attractive to advertisers who want to reach specific audiences within a broader coverage area.
There are not a lot more details at this time. But I do wonder a few things, such as:
- will this new effort work with or compete with the Rapidian, Grand Rapids' year-old 'citizen journalism' and neighborhood news effort?'
- will there be scope and scale for advertisers to reach more specific demos within the community (i.e. what will they be willing to pay and will that be enough, and will there be enough advertisers, to make this effort really pay for the TV station?)
- will others follow suit and make reaching hyper-local markets more hyper than local?
- how will this affect PR people in terms of pitching hyper-local stories, to whom should the story ideas be pitched if user-generated, will the station accept a well crafted user-generated story from a PR professional (so long as it's legitimate news I would hope so), will PR professionals adapt and learn to shoot and post online video?
One thing is for sure--this new media environment is interesting and ever-changing.