'PR in Practice' -- Corporate PR

In this installment of the 'PR in Practice' project, see what recent graduate Sara Heins does in her job as marketing and communications specialist at Shape Corporation in Grand Haven, Michigan.

Her work has her handling everything from internal communications to creating collateral materials for international trade shows. She also developed the company's first social media plan. Be sure to listen to her good advice for students aspiring to jobs in corporate PR at the end of the video.

You can see the video embedded below. Also, you can subscribe to my YouTube channel (click on logo at right) to see future installments in the 'PR in Practice' series.