The global corporation with headquarters in Ada, Michigan does business in 58 countries. PR professionals at headquarters work with colleagues in each of the various markets around the world to better relate to media, government officials and other publics in each country and culture.
The video features interviews with two of the U.S.-based PR pros as well as one of their colleagues from China who happened to be in the US for a six-month opportunity to get to know and represent corporate headquarters better. Students will appreciate his advice to them at the end of the video.
If you are interested in learning more about international PR, see the PRSA International Special Interest Section.
A reminder that all "PR in Practice" videos are on my YouTube Channel, always accessible by clicking on the icon at right. Subscribe to the channel if you want to catch future episodes.