Tuesday, October 19, 2010

'PR in Practice' : Travel PR

In this installment of "PR in Practice" I talk to Janet Korn, VP of Marketing for Experience Grand Rapids.

My interview with her happened the same week as the former Grand Rapids/Kent County Convention and Visitors Bureau rebranded itself "Experience Grand Rapids" with its "GR Tweet Elite" event and launch of its new Web site.

Learn about the reason for the rebrand, how social media is a key aspect of "destination" PR, and other aspects of this special category of PR. Students and professionals alike can also learn about travel PR from PRSA's Travel & Tourism Professional Interest Section.

Remember: all "PR in Practice" videos will be on my Penning Ink You Tube channel. Click on the YouTube icon at right to go to the channel, see other videos, and subscribe.

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