In this edition of the 'PR in Practice' video series, I focus on agency PR, as opposed to working in an in-house PR department.
The featured agency is Lambert, Edwards and Associates, the 2010 PR Week "Small Agency of the Year." Small is a relative term, however, given that LEA has 40 employees in three offices serving more than 100 clients in 20 states and five countries.
The video features the macro agency perspective from President Jeff Lambert. Jeremy Bakken, one of the LEAs directors, answers questions about the day-to-day work of serving multiple clients.
You can view the video below. Once again, all videos in the 'PR in Practice' series are on my YouTube channel (click the icon at right).