A blog about public relations and media by Tim Penning, Ph.D., APR, a professor and practitioner from Grand Rapids and West Michigan. Email ideas and suggestions to Tim Penning. RSS
Thursday, March 24, 2011
Michigan Gains First Nationally Recognized Student-Run PR Firm
ALLENDALE, Mich., March 23, 2011 - GrandPR, a public relations firm of Grand Valley State University students, is the first nationally affiliated, student-run firm in Michigan, as of Monday March 21st, 2011.
While there are more than 100 student-run public relations firms nationwide, only the elite are nationally recognized by the Public Relations Student Society of America’s (PRSSA) national board. Being nationally affiliated ensures high standards in three segments: a strong connection with PRSSA and the parent chapter, Public Relations Society of America (PRSA), an advanced level of professionalism and a solid organizational structure.
In April of 2010, GrandPR consisted of two staff members, zero clients and was in the process of creating a new brand and structure. “Our goals for the school year were to become established, reputable and nationally recognized,” said Sarah Myles, GrandPR CEO.
In addition to meeting national-level expectations, GrandPR set high standards to ensure results for its clients. The current staff of 23 has worked with ten clients in the past seven months, including Erb Thai, Boardwalk Subs and the Allendale Area Chamber of Commerce.
Teams of an account executive and account associates researched, created and executed campaigns from start to finish. Results included media placements, social media interaction and overall brand awareness.
“We have met all the national standards on paper, but what makes GrandPR stand out is the journey we have experienced in the last seven months,” said Myles. “Endless hours and sleepless nights fueled by a passion for the public relations industry was the driving forces behind our recent success.”
“National affiliation was one of our wildest dreams,” said Myles. “Our wildest dream has become the sweetest reality.”
GrandPR is a full-service public relations firm of young professionals. GrandPR is a firm within Grand Valley State University’s Public Relations Student Society of America chapter. All GrandPR staff members are full-time college students and national PRSSA members. GrandPR commits to providing strategic public relations counsel with innovative communication tactics from a fresh, young perspective.
Public Relations Student Society of America (PRSSA) is the student chapter of the Public Relations Society of America (PRSA.) PRSSA allows members to network with other public relations students and professionals, educate about the public relations industry outside of classroom lessons and help launch careers. PRSSA follows PRSA’s footsteps in ethics, diversity and business cases.