Lambert, Edwards & Associates (LE&A), a Grand Rapids public relations firm with offices in Lansing and Detroit, received two 2012 Bulldog Awards (see full list of winners), which recognize excellence in public relations and media campaigns.
The firm received a Gold award in the Best New Product Launch-Consumer category for its ‘A Better-for You-SNAK’ campaign on behalf of Phoenix-based Inventure Foods, Inc. The campaign created awareness for Inventure’s new Caribbean Passion® flavor of Jamba® “at home” smoothies and its Boulder Canyon™ line of Totally Natural snack chips. During the 12-month span of the 2011 campaign, LE&A earned an estimated 65 million impressions, including national television segments on Food Network and Rachael Ray, magazine features in Men’s Health, Women’s Day, Good Housekeeping, Health, Rachael Ray Magazine, etc., and an Associated Press feature that ran in more than 120 newspapers nationwide.
LEA also received a Bronze award in the Best Education/Public Service Campaign category for its ‘Movers for Moms’ program for international moving company Two Men and a Truck. The Movers for Moms program aims to support moms in need on Mother’s Day. LE&A effectively expanded the Michigan-based program from working with fewer than 10 shelters to a semi-national program supporting 50 shelters in 14 states. LE&A generated more than 3,100 unique media hits for Two Men and a Truck and more than 65,000 items were collected and distributed to women living in shelters.
The 2012 Bulldog Awards honor campaigns in 35 various public relations and media relations categories. The Bulldog Awards are the only awards program judged exclusively by journalists and bloggers. LE&A’s accomplishments will be recognized in the Bulldog Reporter’s Daily Dog online trade journal and The Bulldog Awards “Hall of Fame” online magazine.