Friday, August 17, 2012

GRBJ Preps for Digital Launch

The Grand Rapids Business Journal is reaching out to attract an online editor and reporters for the October launch of its

I first learned about the digital hires and new online emphasis appropriately on Facebook.

Not only does this provide opportunity for good business journalists with online skills, it changes the local media landscape in several ways. For one, the site currently is proprietary, requiring a subscriber log-in to read full text of articles. Secondly, the current online content largely mirrors that of the weekly print product. The new site looks to have real-time reporting and presumably more open access.

For PR pros, this broadens the audience and shortens the deadlines. It means seeing the GRBJ as not just a long-lead business publication with an influential albeit limited audience. From now on, the weekly can be considered  for both long-form print articles and added to the mix with TV, radio, MLive and others for breaking news and rapid-pace social media shares.

Come October, there will be more urgency and diversity in local business coverage. That will force both journalists and PR pros to be more on their toes, as well as their laptops and smart phones. It will also give me one more thing to talk about in my media relations class this fall:-)