Friday, March 01, 2013

How Do West Michigan Organizations Use Social Media?

While professionals in businesses and nonprofits are using social media more often on behalf of their organization, there could be more to "like" about why and how they do so. 

A recent study I completed, along with Mike Yoder of LinkedUpGR and Jeff Gartner of Gartner and Associates, shows that West Michigan is not unusual when comparing our local study results with some national studies about social media use. It's also interesting to note that college degree, job description and authority in an organization are associated with using social media for conversations as opposed to mere promotion.

You can learn more about the study in my PR & Media Blog on grbj.com. 

Or, you can come Monday March 4 to a LinkedUpGR event at 6 p.m. at the Ramada Plaza Grand Rapids to see a presentation of the study and participate in a discussion of the implications. The event is free, but please RSVP.


1 comment:

Stephan White said...

It's also interesting to note that college degree, job description and authority in an organization are associated with using social media for conversations as opposed to mere promotion.

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