I get a lot of questions about measurement of social media. One of those questions came in response to a recent post on my 'PR and Media' blog on GRBJ.com.
So I followed up with another post about the evaluation and measurement of social media efforts by organizations. Keep in mind that many professionals in a recent survey said they do no measurement at all, and others only a routine count of "friends" and "followers." The reason for that may have something to do with how busy people are, but others simply say they don't know where to begin.
Read my follow-up post on social media measurement on GRBJ.com.