Tuesday, October 22, 2013

Two Books Offer Insights to Investor Relations Pros

I recently caught up on some reading, and on my stack were two short books about investor relations. Investor relations, or IR, is a growing specialty within the broader public relations field. Some consider IR to be distinct from, rather than part of, PR. That may be why there is a National Investor Relations Institute (NIRI) that is separate from the Public Relations Society of America (PRSA).

Either way, there has been an increase in the number of communications professionals who work full-time or at least in part in investor relations--and it's not all about numbers as the books I read show. One book is by a PR practitioner and the other by a PR professor. Both offer a helpful insights about investor relations.

"Managing Investor Relations: Strategies for Effective Communication" by Alexander Laskin gives an interesting history of investor relations, its current practice, and projections about its future. Laskin, a PR professor at Quinnipiac University, does a good job of giving the big picture about the subject.

"Investor Relations: The Art of Communicating Value" by Jeffrey Corbin takes a practitioner's approach with steps to communicate specifically in the investor relations realm. The practical advice includes breaking down the typical types of investors and what they look for as well as the tactics to reach them.

Both books were a helpful read, confirming some things for me and adding some perspective and savvy in other areas. I have refreshed some lecture notes for the next time I address investor relations.

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