I have been wanting to write a blog post for a while focused on how public relations professionals are increasingly using photography and video in many forms and channels as part of their typical work. So when I caught wind on social media yesterday that well known local photographer and videographer TJ Hamilton is now working full time for Sabo Public Relations I took note.
You can read the announcement on the Sabo PR Facebook page.
I have known both TJ Hamilton and Mary Ann Sabo for a long time, and I worked with each of them in the past on different projects. I have a high respect for both for their talents and integrity. So hearing of the announcement is kind of like when long-term friends tell you they are getting married :-)
But I was especially interested to note that Sabo PR, which grew from a sole practitioner practice to a firm with several employees, had enough demand to hire TJ full time. This one firm illustrates what many firms and in-house PR departments are experiencing--an increased demand for still photography and videography for all the standard brochures, newsletters, annual reports, and media relations. But the need is even greater because of the many organizations needing visual content for web sites, micro sites, blogs, and all the flourishing platforms of social media, especially those with visual emphasis such as Vine, YouTube, Instagram and Pinterest.
Visual PR is on the rise for internal publics as well as external. At an campus event recently I chatted with two recent grads working in large local companies. One just hired a full-time videographer just for employee relations videos and the other talked about her work in photography and video as part of her growing number of responsibilities.
Educators have not lost this trend. We are constantly updating courses to give students basic technical skills and a grasp of visual concepts so they can create visual content or be able to work productively with experts who majored in photography or video production. One example is a video the students in the Grand Valley State University PRSSA (Public Relations Student Society of America) made as part of a presentation they made at their annual conference. It's a take-off on "Mean Girls" to illustrate involvement and leadership. They recently posted it to their GV PRSSA Facebook page. As the students explained to me, they created and scripted the video, and hired a video production major to shoot and edit the video for them. Collaboration is part of creativity, right?
So, whether you have the tech talent yourself or not, if you are in PR you will find yourself talking more and more about visual aspects of messages with greater frequency. You'll have to if you want to be relevant in our increasingly visual society.